2012 Artist's & Graphic Designer's Market by Mary Burzlaff Bostic

Author:Mary Burzlaff Bostic [Bostic, Mary Burzlaff]
Language: eng
Format: epub
ISBN: 978-1-4403-1422-3
Publisher: F+W Media, Inc.
Published: 2011-03-14T16:00:00+00:00

MARKETS

BOOK PUBLISHERS

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Walk into any bookstore and start counting the number of images you see on books and calendars. The illustrations you see on covers and within the pages of books are, for the most part, created by freelance artists. Publishers rarely have enough artists on staff to generate such a vast array of styles. If you like to read and work creatively to solve problems, the world of book publishing could be a great market for you.

The artwork appearing on a book cover must grab readers’ attention and make them want to pick up the book. It must show at a glance what type of book it is and who it is meant to appeal to. In addition, the cover has to include basic information such as title, the author’s name, the publisher’s name, blurbs, and price.

Most assignments for freelance work are for jackets/covers. The illustration on the cover, combined with typography and the layout choices of the designer, announce to the prospective readers the style and content of a book. Suspenseful spy novels tend to feature stark, dramatic lettering and symbolic covers. Fantasy and science fiction novels, as well as murder mysteries and historical fiction, might show a scene from the story on their covers. Visit a bookstore and then decide which kinds of books interest you and would be best for your illustration style.

Book interiors are also important. The page layouts and illustrations direct readers through the text and complement the story, particularly in children’s books and textbooks. Many publishing companies hire freelance designers with computer skills to design interiors on a contract basis. Look within each listing for the subheading Book Design to find the number of jobs assigned each year and how much is paid per project.

Publishing Terms to Know

• Mass market paperbacks are sold at supermarkets, newsstands, drugstores, etc. They include romance novels, diet books, mysteries, and novels by popular authors such as Stephen King.

• Trade books are the hardcovers and paperbacks found only in bookstores and libraries. The paperbacks are larger than those on the mass market racks, and are printed on higher-quality paper and often feature matte-paper jackets.

• Textbooks contain plenty of illustrations, photographs, and charts to explain their subjects.

• Small press books are produced by small, independent publishers. Many are literary or scholarly in theme and often feature fine art on their covers.

• Backlist titles or reprints refer to publishers’ titles from past seasons that continue to sell year after year. These books are often updated and republished with freshly designed covers to keep them up to date and attractive to readers.

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